BackSkoll World Forum
27 March 2009
For the fourth year running Society Media was tasked with raising the profile of the Skoll World Forum as the seminal global event of the year for social entrepreneurs making positive change in the world.
We also sent our team of reporters to provide rolling news and a diary at www.socialenterprisemag.co.uk and on Twitter.
The PR team set up interviews and briefings with some of the world’s greatest change-makers, including Nobel Peace Prize winner R K Pachauri, eBay founder Jeff Skoll, and former United Nations High Commissioner for Human Rights Mary Robinson, for key titles including BBC Global Business, Prospect magazine, Radio 4’s The World Tonight Programme and Guardian Weekly.
An exclusive with the Financial Times about the Rockefeller Foundation’s announcement of a $30m budget to create a social investment infrastructure was also set up.
The reporters secured exclusive interviews with key movers and shakers at the event, kept readers up to date with the latest announcements and sought out the most fascinating soundbites.
The use of ‘sniffer’ rats to detect land mines by social enterprise, Apopo, the role of female social entrepreneurs and how social entrepreneurs are working with indigenous communities to overcome health problems were all hot topics at the three-day forum.
And the dialogue looks set to continue. According to Twendly, the Twitter analytics tool, during the event, the Skoll World Forum reached the number three spot for most tweeted about in the world! See for yourself by searching Twitter for ‘#swf09’.
An Apopo rat searching for land mines
