CCLA
CCLA is an investment manager, specialising in managing funds for charities. Because it is entirely owned by its clients, it does not have to satisfy external shareholders. This puts it in a unique position to be able to help the third sector meet its investment needs.
While CCLA was established almost 50 years ago – building up a client base of 45,000 customers and looking after funds of £4.5 billion – the company had remained something of a “sleeping giant”.
Society Media was brought in to deliver key elements of a communications strategy designed to build the profile of CCLA across the third sector. This included a comprehensive rebranding strategy, design and delivery of all printed and digital marketing material, and the company’s first media relations strategy.
Society Media has helped CCLA achieve an unprecedented level of media exposure, building its profile and reputation among key audiences in both trade and national media outlets.
Successes include regular “expert commentary” slots on BBC News, CNBC News, Reuters and Sky News. National media coverage has also included BBC Radio 5, the Financial Times, the Guardian, the Observer, Spectator Business and telegraph.co.uk.
Meanwhile, Society Media has also achieved significant coverage in specialist media outlets, including regular editorial in Third Sector, Charity Finance, Church Times, Independent Education Today, Funding for Independent Schools, the Tablet, Caritas magazine, Regeneration & Renewal, New Start and Social Enterprise magazine.
Andrew Robinson MBE, director, CCLA, says: “Everyone at CCLA is committed to an overall project which will see us transform the way we do business. Society Media lives and breathes this project in the same way we do. We have come to see them as an integral part of our team, offering an understanding of our market place that other communication agencies simply cannot.”
