The Community Transport Association
As the representative body for all organisations running voluntary transport services across the UK, the Community Transport Association (CTA) plays a huge role in promoting mobility among marginalised groups.
Society Media was approached during 2005 to pitch for the editorial and design of the CTA’s membership magazine. It quickly became apparent that the CTA was keen to examine its overall branding along with its print, design and communications needs. Society Media won a two-year contract with the CTA, which was renewed after the first two years.
The relationship has grown from strength to strength. Society Media developed a new brand identity for the CTA, which was rolled out across a suite of newly designed materials.
As part of the re-brand, Society Media went on to create an entirely new magazine for the CTA, called CTA Journal. It was developed in close consultation with CTA staff to ensure it served the needs of its readers.
Providing PR support on a project-by-project basis, in 2007 Society Media was also behind a successful media campaign in Scotland designed to highlight the lack of concessionary fares for socially excluded groups.
With the use of case studies and interview opportunities with the director of the CTA in Scotland, coverage was secured in key press and broadcast outlets across Scotland including, BBC Radio Scotland’s Good Morning Scotland, Reporting Scotland evening TV news, and local Scotland newspaper outlets.
Keith Halstead, chief executive of CTA, says: “Cost effective, journalistic and design excellence, and a very responsive service are just three of the reasons why we selected Society Media to provide us with all of our communications needs. But the shared empathy with the CTA’s own social purpose really impressed me and continues to give Society Media the edge on its competitors.”
